TTds

Tulay Tosun Design Studio
A New Era from TTds: Brand Transformation
May 2025
“RENEWED IDENTITY. DEEPENED VISION. AN ONGOING DESIGN JOURNEY.”
This May, TTds launched a comprehensive brand transformation, carrying its rich heritage into the future. Founded in 1986 by landscape architect Tülay Tosun, the studio has evolved over the years from a design office into a creative production space bringing together different disciplines. Today’s transformation is a reinterpretation of this legacy for the needs of the present.
The core motivation behind the brand renewal can be seen as TTds’s desire to unite its experience in architecture, landscape architecture, interior spaces, product, and visual narrative under one holistic umbrella. The new identity highlights the studio’s experience rooted in the past, while more strongly expressing its multidisciplinary design vision.
From the new logo to digital assets, from printed materials to exhibition content, this transformation represents an approach that respects the past yet focuses on the future. TTds’s new visual identity nods to the studio’s early connection with nature while harmonizing with today’s dynamic, contemporary design language.
This transformation is not merely a visual renewal but also a testament to TTds’s commitment to sharing its design philosophy with a wider audience. With its new identity, TTds is ready to merge its nearly 40‑year journey with the projects of the future.